SPD Kreativpakt Project
The Thought
The Kreativpakt-Project brings together creatives, politicians and the industry to improve the circumstances of the creative industry in Germany. Iniated by the German SPD-Bundestagsfraktion, representatives of all three groups came together in conversations and debates and agreed on six claims for the creative industry. My client, the SPD-Bundestagsfraktion asked me to be present throughout the process, take visual notes and visualise the conversations and results.
The Shape
Over the course of a year, I attended the work meetings of the Kreativpakt-Project with pen and paper in my hand. From my visual notes I created illustrations that supported the statements of the Kreativpakt postulates and made their way into the printed Kreativpakt-brochure.
The Kreativpakt Brochure
Visual Notes
"Michele Gauler understands how to turn complex thoughts into clear and memorable illustrations. She has brought in her skills as a psychologist as well as a designer. By doing so, she has impressed politicians, business people
