Naming Elephants Website and Cards
Naming Elephants was a non-for-profit social enterprise which aimed to create positive change in individuals, teams, schools and companies. They were a team of highly experienced therapists, teachers and coaches. Mike Beard, director of Naming Elephants, approached me with the wish for me to translate and distill what they do into visuals and words.
In a process of conversation and iteration with Mike and his team, we extracted the essence of their work and I developed together with them different design output:
- Web page
- Tag lines that appeared in turns on their web page
- Business/post cards
- Process cards, to use as a collaboration tool in workshops
"The [former] strap line for Michele’s website states ‘I help you see the way you think’, and (although deceptively simple) that’s exactly what