Naming Elephants Website and Cards

Design Output | Visual Conversations | Websites

The Thought

Naming Elephants was a non-for-profit social enterprise which aimed to create positive change in individuals, teams, schools and companies. They were a team of highly experienced therapists, teachers and coaches. Mike Beard, director of Naming Elephants, approached me with the wish for me to translate and distill what they do into visuals and words. 

The Shape

In a process of conversation and iteration with Mike and his team, we extracted the essence of their work and I developed together with them different design output:

  • Web page
  • Tag lines that appeared in turns on their web page
  • Business/post cards
  • Process cards, to use as a collaboration tool in workshops

"The [former] strap line for Michele’s website states ‘I help you see the way you think’, and (although deceptively simple) that’s exactly what work with Michele enables. There is a dynamism and creative energy to conversations with Michele; a rather wonderful form of ‘catalytic alchemy’ that enables you to find and see the things you’ve never considered - or have been previously unaware of.  Her unique combination of skills and understanding around psychology and design provide a fabulously visual objectivity to any thinking process, that in itself creates opportunities for further vision, ideas and development.  And above all, work with Michele never seems like ‘work’; it’s a fun and ‘playful’ process that creates (rather than uses) energy in a way that has a real sense of ease and ‘flow’ about it.  A delightful, highly valuable and life-affirming experience."

Mike Beard

former Joint Interim Headteacher, Plymouth School of Creative Arts